case Study
Gabrielle ornate - waiting to be found & spirit of the times
Single Release Campaigns
About gabrielle ornate
Gabrielle approached us mid-way through the release period of her debut track, Waiting To Be Found, looking to turn her initially modest success with the track into a more solid grounding for future releases. Following this initial period of consultancy, we then worked with Gabrielle from the get go of her second track, Spirit Of The Times, building a bespoke release package designed to get her track heard by exactly the right people.
Having now worked closely with Gabrielle on four separate campaigns, we’re delighted to continue our work with her on her forthcoming release. Working with artists over the long term is a key aspect of our strategy at Laid Bare.
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Our Strategy
Our strategy with Gabrielle began with artist consultancy. We used our expert knowledge of the industry, gained through years of first-hand experience, to guide Gabrielle through the process of a release campaign, as well as helping her find her feet as an artist. This involved running a series of consultancy sessions during which we listened closely to the direction she was looking to go in musically which, over the long term, helped her fine-tune her unique sound as an artist.
Following our successful consultancy on her first release, for her second release, Spirit Of The Times, Gabrielle opted to use our digital marketing expertise too. Our digital strategy involved running a Paid Ads campaign across Meta Ads, as well as supplementing this with playlist pitching to increase the track’s reach on streaming platforms.
Results
⭐ Over 120,000 Spotify streams for Spirit Of The Times, and counting
⭐ Over 113,000 streams for Waiting To Be Found (and counting!)
⭐ Through Meta Ads we reached a target audience of over 200,000
⭐ Secured over 270,000 video views through Meta Ads
⭐ 10K views through paid TikTok Ads
⭐ Boosted TikTok following by 529 Followers using our bespoke strategy in one single campaign
“Working with Laid Bare was a refreshing change from the norm - I was used to promotional companies that promised much more than they delivered, however Laid Bare truly did what they set out to do”
- Gabrielle Ornate
OUTCOMES
We were delighted with the results of Gabrielle’s Meta Ads campaigns, reaching over 200,000 unique users from our target audience over the course of the release. Further to this, through Meta Ads we secured over 270,000 video views, with some viewers watching the videos more than once, for the campaign duration. All of Gabrielle’s tracks have achieved healthy streams across the board, with Spirit Of The Times doing particularly well on Spotify with over 120,000 streams.
Alongside this, our consultancy service, which ran alongside our ad campaign, involved working with Gabrielle to develop a bespoke direction for her artist development which, over the long term, helped her find a unique sound as an artist.
TIK TOK ADS
Growing an artist's following in order to build a healthy social media presence for artists to work with in between releases is a key aspect of our release strategy.
During Gabrielle’s campaigns we saw particular success with TikTok advertising, which significantly boosted the viewership of organic posts, leading to a massive jump in her following from just 450 to over 1,500.
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