case Study
Still pigeon
The PATTERNS we keep - EP
STREAM SURGE Monthly rolling
About Still pigeon
We started working with Still Pigeon in September 2022 and under our stewardship they have released a 6 track EP, two singles and sold out three headline shows across London!
Already possessing a modest following, the band had headlined shows at Strongroom and Signature Brew - both 100 cap venues - and there was a feeling that they were ready to make the step up.
They had previously been signed to a label in France who, despite being useful in helping the band secure streams through playlists, hadn’t provided much else!
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Our Strategy
Our first job was to help define the band’s direction, which we did by encouraging them to set various targets about where they wanted to be in 12, 18 months and beyond.
Our goal was to provide slow and steady growth in followers, saves and streams, ensuring we were finding a dedicated, connected audience. We used our Stream Surge model on a monthly rolling basis, which not only allowed time to create a picture of the band’s natural audience, but provided the ability to retarget potential fans and define ‘Lookalike’ audiences - critical in making the most of any digital marketing campaign.
We produced Live Session videos and filmed content for the ads to make sure the band had strong visuals for the campaign.
Aside from releases, the band said that they wanted to keep playing bigger shows and headline Moth Club in Hackney within the year!
Results
⭐ 372,239 streams across the EP on Spotify
⭐ 13,000 saves, over 9000 playlist adds, increase of 2000 Spotify followers in the last year
⭐ Increased TikTok following by 1500 Followers using our bespoke strategy in one single campaign
⭐ 20,000 views on YouTube across two lead music videos
⭐ Sold Out shows at Moth Club (EP launch), Old Blue Last & The Social!
OUTCOMES
We were delighted with the results of Still Pigeon’s release campaign, reaching over 372,239 streams and counting. The music video views have reached nearly 20,000 and continue to steadily grow and their TikTok has gained 1500 followers.
One great aspect of the release strategy was multiple headline shows across the year to build off the growth online. This was held at the Camden Open Air Gallery and had a great turn out. It really boosts the artist’s morale to see such a packed-out show and the short-term wins whilst our underlying strategy really tackles the long-term growth.
The numbers have since continued to rise as we followed up by working together on their subsequent single releases (3 campaigns) before their EP release in July 2023, and a celebratory launch gig at Moth Club in Hackney!
Streams have been healthy throughout and we've seen a huge increase since Laid Bare’s involvement.
And we've been able to secure these without relying on 3rd Party Playlists.
The video Adrenaline, was a Laid Bare Production
We target and secure Top Tier Spotify countries and locations, and use to plan future touring opportunities.
The show at Moth Club was the crowning glory for the campaign, and we had set our sights on this venue right at the start of the project, so felt like a huge achievement for the show to go so well!
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