For you feed is FOR YOU: In order for it to make sense, Tiktok requires that you spend time on the platform. Let it know what you enjoy watching by … watching (I know, shocker!) and interacting. You’ll soon notice that the for you page is very in tune with you.

It's all about the sounds: 99% of the videos on tiktok are very much all about the sounds (which explains why users bullied the app into introducing closed captions). Whether it's music, sounds, an excerpt from your favorite tv show from 5 years ago. There’s no way to know what sound will be used en masse over the next week but maybe it will be your new song.

Trends come and go: You might see 5 videos in a row using the same sound, words or music - that’s a trend. Most of them arrive as quickly as they go. As mentioned previously, it might be due to a sound but it could also be a phrase, a joke that everyone applies to themselves and their own circumstances. Trends could last a few weeks or be as timely as 24h.

It's not all about dancing teenagers. There’s something for literally everyone. From pets, plants, pool cleaning to music composition, home decor and small businesses with makeup, coffee and politics. 5 minutes in and you might find yourself in #booktok.

Have fun: Tiktok is a fun app where everyone isn’t as put together as Instagram. You’ve got the freedom to be yourself and find the creators or ‘sides of tiktok’ that allow you to relax at the end of the day (or every break time). If you start posting, just remember to have fun and lean into the silliness. The views will come if you’re true to yourself.