#139 - 5 Top Tips On Writing A Press Release
Get To The Point - A well-worded headline is the first thing your reader will read. Make sure your headline sums up the who, what, when, where, and why in one sentence.
Timing Is Key - Send out your press release anywhere from 1-3 weeks before the scheduled event for best results.
Research - Look up your favourite artist’s press releases and study them. Look at how it is structured as well as the language and imagery, and use it as a reference!
Proofread - It’s easy to get carried away with what we have written…and can easily oversee typos. We all do it! Get another person to read over it and make changes where needed.
PDF It - Send and save your press release in PDF format! Not only does it look professional, but it also cuts the file size and can be opened by all…
Learning to write your own effective music press release as an artist can be a great way to level up your skills…especially if you are an independent artist, and don’t have a team yet! A press release is a key source of promotion to get press coverage from journalists, music blogs and radio, not only that they are announcing to the world that your song is out! Using these 5 top tips to get you started, try creating yourself a template, that way when you need to write your next one you have a clear structure to what you want to write about the release. Lastly don’t forget to write in third person…Get writing!
