1. Post cover versions

The reason why cover songs are a great way to grow your audience and reach new fans is that they draw listeners in through the familiarity of a well-known song or one of their personal favourites, eventually ‘breadcrumbing’ them to your page and by default, your own original music. It’s an organic way of boosting the exposure of your music, by leveraging songs which are already fan-favourites.

2. Respond and react to trends

Whether trends are your thing or not, when it comes to content creation, trends are at the heart of TikTok. Lip-syncing trends, seamless transitions, photo challenges or group TikTok trends fuel TikTok’s algorithm, making it one of the most popular ways to grow your fanbase and get discovered on the app.

3. Duet & collaborate

TikTok’s duet videos are one of the most popular features on the app at the moment. For artists, the duet feature offers a way to not only upload a reaction video but actually make it stand out by adding your own creative twist. Making duet content is an easy win - they’re a quick way to reach the untapped fanbase of another artist and really easy to make, considering you’ve already got half the video content before you even press record.

4. Unreleased demos
A great thing about TikTok is the ability to experiment with releases and get immediate feedback from your followers. You could post unreleased previews of tracks you're working on right now to see which ones your fans connect with most. If there's a stand-out favourite, it'll be easier to decide which one to release and pour marketing resources into.

5. Day-in-the-life

Breaking up your music-based, promotional material with more personal content is a great way to keep your TikTok content fresh, but also establish a deeper connection with those who listen to your songs. Vlog-style videos are some of the most watched videos on other video platforms, such as YouTube and beyond.