#214 - How To Choose The Right Management
We often get asked by artists about how they can find management. The answer (in short) is that, when you’re ready, management will come to you - going out to “find” a manager isn’t a recommended option. But, if you’re in the fortunate position where you’ve been approached by a selection of management options, here’s how you make that all-important decision:
Enthusiastic about your music
This may sound obvious, but it’s important that your manager really believes in what you’re doing. You’re going to be coming to this person with all manner of career advice, so it’s essential that they’re fully behind you as a musician.
Experienced in your scene
If for example, you’re a folk or acoustic musician, choosing a manager who specialises in popier artists - while they might be great at what they do - may not be the wisest move. A manager who operates in your area of the industry, will have a much better understanding of what success looks like for an artist in your position, and they’ll also have better contacts!
In it for the long-run
An ideal manager is someone you can work with throughout the course of your career. So it's important to make sure this person is interested in being your manager for the long run - they need to be able to understand what your longview of success looks like, as well as the specific markers you want to hit along the way.
Honest communication
This is crucial, and goes both ways. You need to feel comfortable enough with each other that they openly tell you where you're going wrong, and that you can openly tell them any pain points you’re having too. Good communication is key.
Tried and tested
This could be a friend, or just someone in the industry that you’ve really clicked with in the past. Going with someone tried and tested, where possible is wise. But also, do not fear if you don’t have this kind of person available, just make sure to meet properly and get to know each other first before making any decisions.
