Offer Exclusive Content

Provide a free track, exclusive demo, or live performance recording in exchange for an email sign-up. Give subscribers early access to new releases, music videos, or concert tickets.

Incorporate Sign-Ups at Gigs

Have a sign-up sheet or a tablet at your merch table where fans can join your mailing list. Place QR codes around the venue that fans can scan with their phones to sign up quickly and easily.

Run Contests and Giveaways

Run a contest or giveaway where entering requires subscribing to your mailing list. Prizes could include signed merch or tickets.

Create a Sense of Community

Offer exclusive content, like behind-the-scenes updates, that make subscribers feel part of your creative journey. Host special online or in-person events just for mailing list members, like listening parties or Q&A sessions.

Offer a Loyalty Program

Create a loyalty program where subscribers earn points or rewards for actions like attending shows, buying merch, or referring friends.