#279 - Red Flags To Spot When Choosing A Promoter
Poor Communication
It’s a bad sign if the promoter is unresponsive or slow to reply to emails, calls, or messages. Effective communication is crucial for organizing events. Poor communication can lead to misunderstandings, missed deadlines, and a poorly executed event.
No Clear Contract
Be wary if a promoter avoids or delays providing a clear, written contract outlining terms, responsibilities, and payment. A contract protects both parties and ensures everyone understands their obligations. Lack of a contract can lead to disputes and unmet expectations. Transparency is crucial to ensure fair and honest dealings. A promoter who is not upfront about financial matters might be hiding something.
Unrealistic Promises
Assess your decision if the promoter makes exaggerated claims about attendance, exposure, or revenue without providing any evidence to back them up. While optimism is good, unrealistic promises often lead to disappointment and could indicate that the promoter is more interested in securing your business than delivering results.
Poor Network Connections
A well-connected promoter can secure better deals, media coverage, and additional opportunities for your gig. Lack of connections could limit the event's success. The promoter has a history of bad reviews, complaints, or legal issues related to past events. If the promoter doesn’t seem to have strong relationships with key players in the music industry, like venues, media, or other artists it’s never ideal! Especially if there is a poor reputation or a track record of failed events, unpaid artists and any other serious issues that could affect your gig.
Overbooking or Overextending
It’s worth knowing if a promoter is juggling too many events at once or frequently overbooks artists. A promoter who is spread too thin may not be able to give your event the attention it needs, leading to poor organization and a lackluster performance.
