What is storytelling?

Storytelling is initially a process widely used in the commercial world. The purpose is to tell a story about a product instead of directly putting forward the product’s features. When applied to music, storytelling is a great tool to stand out from the crowd. The art and power of storytelling is all about immersing your fans, touching them emotionally or involving them in the adventure you have decided to tell. It’s not about whats trending or how to get the most people to listen to your music. It’s about finding your authentic story to share with your fans and music lovers so they feel related to or seen.

The power of storytelling

The most successful artists know the value of storytelling and know how to sell themselves. With around 100,000 songs being released on Spotify every day, you have to stand out from the crowd in order to exist. Apart from making a high-quality song, you need to use storytelling to entice listeners to invest more in your project. If you look at your music library, you probably know at least a little bit about the lives of your favourite artists.

Knowing who you are to tell your story

Influences - Let your musical influences be known. By associating yourself with your music icons, you instantly give the listener other songs to reference before they listen to your tracks.

Culture - Your heritage or even just the scene you’re in may be a characteristic of your music and what you represent. If you choose to incorporate culture into your musical identity, it can bring a supportive audience directly to you.

Origins - Your story as an artist and/or individual can sometimes be enough on its own to find an audience. Your personal experiences are a part of your story and be motivational.