#248 - 5 Easy Video Content Ideas
Behind the scenes footage
Whether it’s a pre-show soundcheck, a funny studio out-take, or an insight into the making of your latest music video, behind the scenes content is easy to film and a great way to reveal more of your personality to your fans.
Song request
Performing cover songs requested by your followers is a great way to encourage engagement from fans. Simply add a question sticker to your story asking for song requests, and then record a reel performing the song. Tip: be sure to tag the requester for maximum reach!
Meaning behind your songs
This is a great way to tease an upcoming song release or, alternatively, to stretch out the promo period once the track is out. Whether the lyrics are drawn from a story you were told, or a personal experience, fans love to know the meaning behind song lyrics - a simple chatty video is a great way to do this.
Ride Along
On the face of it this may sound like dry content, but in the era of vlogs and casual video content, fans now love to see the less glamorous realities of being an artist too. The video could include dropping off posters, posting merch, testing out new equipment… the list is endless.
Share hot takes
Whether it’s criticising the influence of TikTok on the industry, discussing a groundbreaking new album you’ve been inspired by, or analysing current trends, keeping up to date with the biggest debates in the industry is a smart way to create trending content
