What are Instagram Broadcast Channels?

Think of Broadcast Channels as your personal TV channel on Instagram. They essentially offer you an organised and separate space for you to share tour info, live performance clips, behind-the-scenes content, and any other music-related broadcasts that you might not necessarily want to share on your main socials.

1. Communicate with your followers

   Described as a “one-to-many messaging tool for creators to directly engage with their followers at scale.” You’re able to communicate clear messages to your fans without having your inbox overflow when everyone replies all at once. Think about using this feature when asking fans to pre-save your upcoming track or pre-order your latest merch drop on your website.

2. Exclusive content

   You should use your channel to provide exclusive content to your most dedicated fans. This could be early access to new songs, sneak peeks of music videos, or limited-time live sessions.

3. Promotion & announcements

   It’s a great place to announce your upcoming shows, album plans, or premiere your music videos. They offer a direct way for you to keep your fans informed and updated on all of your work - and for you to keep up with them. You could also run and promote competitions on your channel - either Broadcast Channel-exclusive or further promotion of an existing campaign.