#175 - 5 Reasons Why Artists Should Have a Website
Brand-building - Social media is obviously a great place to brand-build, but websites offer a space to build your personal brand in a more detailed and controlled way. Having a site boosts the impression of your professionalism for labels, promoters, journalists and collaborators, who may be considering working with you. While social media is a great tool for connecting with fans, your site is the place to cement your place within the industry.
Get the facts right - Even though every social media page has a “bio”, it’s not really common practice (and therefore not encouraged) to use this feature to describe yourself in detail. A website, however, is perfect for this. A typical ‘About me’ page could include where you’re based and / or grew up, whether you’re signed or independent, as well as a brief paragraph charting what inspires you musically (this is an important addition for prowling journalists!). It’s also a great place to neatly display your music catalogue, downloadable press images, as well as contact information.
Essential for ad campaigns - When it comes to paid release campaigns, having a pre-save page on your site is key for informing both fans and newcomers how they can listen to your new releases. And, similarly, a site is the perfect place to house all the information regarding upcoming tour dates and ticketing links, in one, easily-accessible place.
Creative freedom - Social media is undoubtedly creative, but only to a certain extent. After all, you’re still confined to the limitations and features of the Instagram grid or TikTok feed, as well as at the mercy of continual, unpredictable updates. A website, however, can take any form you like. You have the freedom to get as creative with the design and layout as you desire, creating a platform that’s purpose built to fit your artist brand, ensuring any visitors get an immediate impression of what you represent.
Retain content rights - Another thing worth noting is that content posted on social media, once posted, no longer belongs to you, but to the site. On a website however, the rights to the content remain with you. This is an important consideration, particularly for musicians who may be posting music.
