#131 - 5 Tips When Choosing A Clip Of Your Song For TikTok
The beat drop - A lot of the most popular music on TikTok these past few years have been the ones with a strong rhythmic beat that allows users to make transitions. Identify the part of your song with the strongest beat.
The Chorus - Most distributors will pick this part of the song automatically but some of them just choose the start of the song. The chorus is often the peak of the song and the highest selling point for them to listen to the whole song so this could be the right choice for you depending on the song.
The Relaxing Beat - A lot of videos on TikTok are laidback travel videos, ASMR and anything from cooking videos to home decor or cute babies - a relaxing beat is sometimes the ideal setting for these and yours could be perfect for it. Whether it’s the start of your song or the whole song, pick the right part that’s mellow with no rhythmic change.
Relatable Lyric - If you happen to have relatable lyrics in your song, make sure to include those for TikTok. Think “I am 20 and probably upset right now” (Maisie Peters, You Signed Up For This), or “Mama said that it was okay, Mama said that it was quite alright” (Lukas Graham, Mama Said).
Take It To The Bridge - Based on the other factors mentioned in this list, the bridge might be your best option over the start or the chorus. Maybe it has a breakdown that will lure people in before hitting them with a big chorus?
Ultimately it’s up to you what you choose, there are lots of factors in place. It’s challenging to have your song picked up on TikTok by itself so it also requires you to be on TikTok and start the trend yourself. See how Maisie Peters is trying it for her own song at the moment or how Lil Nas X did it in 2019 with Old Town Road.
