It’s not an essay

Go easy on the captions, you want phrases to be punchy and eye catching, not for viewers to have to read a paragraph.

Use video

It’s all about motion picture, a video will always be more eye-catching than a photo, use this to your advantage!

Turn it up!

Add some sound to your ads, if people can hear the music imminently and like it then they will click through!

Be wary of ‘boosting’ posts

The boost post button is not to be confused with paid ads. It will momentarily boost your post and shadow ban the following post’s organic reach to encourage you spent more money.

Target audience

Create the ad with your target audience in mind and then tailor the reach.