Polls and question boxes!

Ask your audience what songs they want to hear on the set list, or to vote which song to open the show with on a poll. Interactive additions like these increase engagement on Instagram stories – don’t forget to get that ticket link in whilst engagement is high!

Instagram story sticker prompts

After the show – create an Instagram story prompt and share a selection of your favourite photos from the night promoting fans to do the same. Their followers may think it looks fun and consider the next gig!

Live stream part of your show

This is always a nice gesture for the fans who can’t make it or are international – if it is a tour perhaps the go live on the last date and if it is a single event maybe for a song or two. This shows consideration to your following but may also lead new people to discover you!

Call to action captions

Make your captions interactive and encourage comments! Examples include “who will we be seeing there?”, “Let us know which show you are coming to in the comments!” or “Can you spot yourself in the crowd?”

Vlog

Whether this is long form video for YouTube or short form video for an Instagram reel or TikTok, it may be useful to vlog your experience of your gig. Listeners love the music but fans really love the behind the scenes, all access view a that vlog gives.